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Building a successful brand takes time. Unfortunately, causing irreparable damage to it can happen all too quickly and easily. One of the critical aspects of business that impacts on brands is customer service, and this is especially true where brands often interact with their customers online. The challenge for brands is to deliver a good
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There are a more methods than ever before for lead generation through digital marketing innovations.  The question for businesses is which ones to take? With new technology there can be a division between early adopters and those more reluctant to embrace change, as Paul Lawton, Commercial Director of Chat Heroes, points out. “The risk is that businesses wait too long

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